While shopping in my local Sainsbury’s (the food market about ten minutes away from my flat) I was browsing the chocolate section when I came across this rather shocking slogan for the Yorkie candy bar.

To be honest, I had to stand there for a minute, attempting to comprehend what I was holding. I still am not quite sure why this candy bar is even on shelves, but apparently the advertisers are making a case for their slogan. How convincing.

I understand that many people associate chocolate with being feminine. For example, women each chocolate when it’s that time of the month or women use chocolate as comfort food. Do I agree with the media’s attempt to make chocolate feminine? I think not. So in order to “macho up” chocolate, it’s obviously necessary to make women feel inferior, as though they simply cannot handle a “real” candy bar. Brilliant, really.

In order to sell your candy bar Yorkie, you feel the need to bully women by making them feel less capable. Sorry but we have been there and overcome. Besides, haven’t you learned that bullying gets you no where but in the corner with a dunce cap on?